Everyone hates traffic jams on the road, but not when it comes to websites. Driving traffic to your website is the key component to generate leads and get exposure, but with so many competing websites vying for attention, this process can become quite difficult. For brands that have started doing SEO only recently, traffic generation can be even more cumbersome, especially if they have no past experience with pay per click advertising, social media marketing, or content creation.
We listed our favorite online traffic generation methods for beginners below.
1. Get Your Visitors to Tell Their Friends About You
When starting a website, perhaps the hardest part of all is enticing readers to visit it and engage by posting comments. A good way to drive more traffic to your website is asking your existent visitors to do it for you. Create posts, free "tell a friend" buttons, contests, product giveaways/draws, quizzes, and other such content that can encourage readers to distribute a link to your website on social networks or email.
The more engaging your content is, the more visitors you will get - and you don't even need to be an online marketing or SEO expert to get satisfactory results. Make use of tools and plugins that make link sharing easy and stress-free, as not everyone will be willing to copy and paste URLs (which is a common reason why many don't).
2. Use Email Promotions
One of the most efficient methods to drive qualified traffic is sending email promotions to your list of customer or subscriber emails. People who have signed up for your newsletter, participated in contests or surveys, or left positive reviews about their experience are far more likely to buy your products as compared to someone who has never heard of you before.
Encourage visitors to regularly return to your website by sending them attractive offers via email, such as discounts, coupon codes, notification of a sale or contest, or even free products or services that you are giving away.
3. Invest in Pay per Click Advertising
Pay per click (PPC) advertising has become one of the most popular ways of driving traffic to a website, and it's a recommended option for beginners that haven't yet established themselves as authorities. Google's AdWords pay per click platform is perhaps the most popular, giving website owners the opportunity to get more exposure for specific keyword categories almost instantly.
The best part of all is that your website will show up at the very top of the first result page, which will give you more exposure and a lot more opportunities as well.
As your website gets more traffic from PPC advertising, your popularity will gradually increase, which will improve your organic ranking as well.
Final Word
When it comes to online traffic generation methods, there are countless options that webmasters can choose from. It's important to keep in mind that, while traffic itself can help your website thrive, you should focus on offering visitors a reason to come back to your site in the future. By taking the time to review and further improve your website through actual SEO best practices, you will soon be driving qualified traffic coming from your targeted audience.By Kraig Milward | Source
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