Step 4. Revise the technical
Even how your site is built technically is important for your rankings. Here are some things you can do:
1. Use Google Webmaster Tools (Now Google Search Console)
The Google Search Console (aka Google webmaster) is an amazing tool which offers many tools that will aid you to thoroughly analyse your site. From this analysis, you can work on problem areas to make your site rank better on Search engines especially Google
2. Make your site mobile friendly,
With a good percentage of the world's population owning mobile devices these days, it makes sense to make sure that your site is mobile friendly. Mobile users also expects good mobile experience when they visit site.
If your site is not mobile friendly, it may rank lower in searches from mobile phones. Google recently Google released a significant new mobile-friendly ranking algorithm that's designed to give a boost to mobile-friendly pages in Google's mobile search results, therefore you can't go wrong with this offer.
3. Make sure the page is fast
A site that takes a long time to load will rank lower on search engines. Google has indicated in the past that site and page speeds is one of the signals used by its algorithm to rank pages.
Page speed is also important to user experience, the slower your site/page speed the more likely you will have high bounce rate and lower average time on your site. Some of the great tools which can help you with your site speed is Google Pagespeed Insights and GTmetrix. This are tools that empowers you to make decisions that increase the performance of your website.
Step 5. Use Web Analytics Tools
Use analytics to measure the outcome of your efforts or to determine which areas of your site are doing well. Google Analytics offers free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.
Example: Google Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing.
Under the "acquisition" in Google Analytics select "all traffic" -> "Channels" -> "organic search" so you can under the "keyword" to see which keywords drive the most traffic and the "source" which search engine. Using Google webmaster tools, you have access to them in Google Analytics under "acquisitions" -> "search engine optimization".
Step 6. Use Google AdWords
Business regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it's profitable.
Many businesses use Google AdWords to archive these by creating highly effective advertising campaigns to market their products and services, drive traffic to their website, and ultimately, increase sales.
I hope this article has given you an in-depth view of keyword optimization and you find one or more of the above tips useful.
By Edem Kofi Boni | Source
No comments:
Post a Comment