When it comes to the success of digital marketing and finding new customers via the web, keyword optimisation is one of the most important tools you can bet on. Keyword optimisation or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.
Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimisation. Although this tutorial is not guaranteeing you the first place in major search engines, it does point out what one needs to do to be in the Search Engine Optimisation game.
It is much easier than you think and this article is to guide, help and provide you with the basic and key for successful search engine optimisation:
Step 1. Choose the right keywords
It is tough to be the best at everything and that includes Keyword Optimisation. The first step of reaching the top of search results is identifying the right keywords. It can either be a single or multiple words or entire phrases. As you might already be aware of, most searches on the internet are made in the form of a question. Therefore, before you start writing down the keywords, you need to decide which keywords you want to focus on. These are the words people would type into the search engines in order to find your page, blog, website or product.
It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.
For example, the word "shoe" is way too general. However, "Where can I find cheap shoes online" is a pretty good one. Similarly, the word "Europe" is way too general and Wiki sites will normally dominate these top spots. So, "the best holiday destination in Europe" is a much better phrase to focus on.
Here are my top tips for choosing the right Keywords:
Start with customers
Think about who your target audience or customers are. What are they likely to type into the search bar when they are looking for answers where your services can help them? Why not ask existing customers what they would search for?
Weigh up the competition
Although it is important for you to choose words that many of your target audience might be typing into search engines, they should not be words that bigger companies with the most muscles and bigger budget will compete for.
Use Google tools
Guess not only. Google has several good tools which can aid you find what is popular to search.
On Google Trends, a public web facility based on Google Search engine, shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages including a list of popular searches. You can also enter keywords and see how popular they are, compared with other phrases and ideas on similar terms - in order to choose the one that most are looking for.
You can also find keywords using Google's ad tool AdWords. You do not necessary have to advertise, you can just create an account and select using the "Keyword Planner" under the "Tools" menu.
Step 2. Customise Your Content
Once you have successfully chosen your keywords, there are a few other things you need to do in order get your site ranked high on search engines. One of such things is content creation. You have to create and distribute relevant and valuable content (such as speech, writing, photograph or any of the various arts) that attracts and engages your well-defined target audience. Content marketing helps us to attract new customers and build loyalty with existing customers.
For existing customers, this could also mean they take part of the relevant content that creates additional sales by learning more about your offer, and is more expensive products/ services than they have done previously. The following are few tips to consider during content creation:
Working actively with texts
Use keywords in the title and preamble of all the pages. Also, include the keywords in the body, the much higher up it is in the text, the better it is for your ranking.
However, be careful not to use your keywords too much. Google may interpret your site as a nonsense page which is only trying to attract traffic and you go down in search results. A rule of thumb is that your content should feel natural and interesting. Which of course is also important for your visitors.
Do not forget your photos!
Rename even your photos with your relevant keywords. This will make it possible for search engines index them and you can get hit even in image search. If you have the opportunity to enter an alternative text for each image, do not let go of such an opportunity.
Step 3. Get visits and links from others
The most important thing for search engines is to deliver good and relevant results, remember that's their primary business. Therefore, priority is given to websites that Search engines deems others rate high or think is good. An example is sites with links and many visitors who stay long to engage with the site. Therefore, this is really important to:
Make sure to get a lot of visits to the page
Ask family and friends to visit your website. Get the link or URL out there as often as possible, for example, you make a video, put it up on YouTube and the links there - but incorporate all the content on your site and link to it there.
Ask others to link to your site
Ask friends, business partners or customers to link to you, perhaps in exchange for a link back or share interesting tips in your field and let others get put up pieces of contents with a link to you.
Share your site on social media
Sharing your website and contents on social media (not forgetting Google+ Google for obvious reasons) is extremely important. It can provide visits to the website, more traffic, attention and higher rankings
Get others to share your site and contents on social media, using "share" buttons. AddThis is a one of the free tools allows you to instantly share or bookmark pages with one easy-to-use tool. AddThis can also get statistics on how much your content is shared.
By Edem Kofi Boni | Source
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