Using A Blog Post To Pitch Your Product To Customers

In today's connected world, the combination of Internet-enabled smartphones, search engines and social networking tools, have transformed the way people communicate. This communication shift has also changed the way how people learn about a product, conduct market research, and make purchase decisions.

As a result, we have moved from the traditional sales-driven cycle to a more buyer-driven cycle. Think of it like this:

Imagine a sold-out sports arena packed with fans. In the traditional sales-driven cycle, you were standing in the middle of the field hawking your wares, while the people in the stands were your prospects, waving to get your attention. In today's buyer-driven cycle, the person standing in the middle of the field is the buyer, while you are just one of the many sellers in the stands, trying to attract the distracted buyer's attention.

As just a tiny dot in the crowd of sellers, you'll have to use the right online marketing tools to stand out from the crowd, earn the customer's trust and win their business. This is where product blogging can help you.

What is a product blog post?

A product blog post is a short promotional article about a product or service, which is posted on an Internet blog. They are designed to generate publicity and get your targeted audience talking. Such online promotional content also provides information about a product, and usually includes details about a product's features, specifications, uses, advantages, price and availability. In addition, some product blog posts may also contain photos and 'follow' links, to boost search engine rankings.

Paid blog posts are usually written in three styles:

• The Review Style (I vs Their): This sort of article writing uses the 'first person', and usually involves a positive review of the product/service from the 'satisfied customer' angle.
• The Seller Style (You vs Our): This type of product blogging uses the 'second person', and generally involves convincing a customer to buy a product, from the seller's perspective.
• The Media Style (Company ABC): This form of writing uses the 'third person', and talks about the product from the 'news media' standpoint. This is the most preferred form of product blogging, for most businesses.

A product blog post is especially needed when you are launching a new product or service, and require strong exposure to get noticed by your targeted audience. They not only help you pass on product information and generate publicity, but also get people to talk about you online.

It can be quite difficult to convince popular bloggers on Technorati to write a blog post to promote your product. This is where a paid-blog post from a company offering professional product blogging services can help. What's more, such paid articles also offer incoming links and are search engine optimised, and can hence boost your SEO rankings, immensely.

Get high quality paid product blog posts at StarEdits.com, to generate publicity for your new product or service. The content created by our writers is more than just a collection of remarkable sounding words, we help develop powerful business content that also works as a tool for lead generation. Our product blogging services are quite easy to use, you just need to email us your requirements, and we'll get back to you shortly.

By Denize Rodricks  |  Source